For companies of the chemical industry in Europe and in Asia we have conducted projects related to a broad variety of products and markets.

Speciality chemicals

Projects related to the following products:

  • Battery chemicals
  • Electronics chemicals
  • Mining chemicals
  • Chemicals for oil and gas industry
  • Chemicals for the metal industry
  • Coatings for medical engineering
  • Paintings/coatings

Project example

Task

Analysis of the chemical products/technologies used in the extraction and processing of oil sands in Canada
Content of the project
  • Detailed analysis of processes for the extraction and processing of oil sands
  • Identification of the used chemical products/technologies in the single process steps
  • Production volume on oil sands by processes and companies
  • Market volume and development for chemical products/technologies in total, by products and processes; future trends
  • Major suppliers of chemical products/technologies and supply chain
Results
  • Identification of attractive product/market segments and potential customers in these markets
  • Recommendations for market entry and sales channels

 

Plastics

Projects related to the following products:

  • Thermoplastics
    - Polyethersulfone/-imide (PSU, PES, PEI)
    - Polyamide (PA)
    - Polymethyl methacrylate (PMMA)
    - Polycarbonate (PC)
    - Polybutylene terephthalate (PBT)
    - Polyoxymethylene (POM)
    - Polyethylene terephthalate (PET)
    - Styrene-copolymers (ABS, SAN)
  • Thermosetting plastics
    - Polyurethane (PUR)
    - Epoxy resin
    - Urea formaldehyde
  • Natural/synthetic rubber
  • Dendrimers, HBP – hyperbranched polymers

Project example

Task

Analysis of market for high-temperature polyamides (PPA, PA46 etc.)
Content of the project
  • Identification of applications for high-temperature polyamides, product requirements by applications
  • Calculation of market volume and detailed market modeling based on application-specific demand, customer and end-user industries
  • Identification of major customers worldwide and purchasing volume by customers
  • Major suppliers of the products and their market shares
Results
  • Identification of attractive market segments and growth areas
  • Recommendations for product strategy, pricing and potential customers

 

Foams

Projects related to the following products:

  • "Standard foams"
    - Polyethylene terephthalate (PET)
    - Polyurethane (PUR)
    - Styrene-acrylonitrile (SAN)
    - Polyvinyl chloride (PVC)
    - etc.
  • Special foams
    - Polyether imide (PEI)
    - Polymethacrylimide (PMI)
    - Polyether sulfone (PES)
    - etc.

Project example

Task

Evaluation of sales potential for new structural foam
Content of the project
  • Screening of applications for structural foams (windmills, ships, trains, aircrafts, construction, etc.)
  • Identification of customer requirements for structural foams, unmet needs
  • Advantages and disadvantages of commercial products, potential USPs of the new foam
  • Value chain for structural foams by applications, major players in the value chain and their market shares
  • Market volume and development on structural foams by products and applications
Results
  • Evaluation of attractive market segments and applications, achievable price levels
  • Recommendations for product development, market entry strategy and potential lead users

 

Construction chemicals

Projects related to the following products:

  • Insulation materials
    - Rock, glass wool
    - Polyurethane (PUR)
    - Expanded polystyrene (EPS)
    - Extruded polystyrene (XPS)
    - Mineral foams
    - etc.
  • Dispersions (mortars, etc.)

Project example

Task

Sales potential for new product in the insulation market
Content of the project
  • Segmentation of the global market for insulation materials (product-market matrix)
  • Profiles of commercially used insulation materials (properties, performance, advantages/disadvantages, price level)
  • Market volume and development for insulating materials by products and market segments
  • Supply side - suppliers of insulation materials, market shares, positioning in the value chain
Results
  • Sales potential for new insulation material, attractive market segments
  • Recommendations for market entry, pricing and lead users